About Us
Our Start
First Day was born out of the collective passions of our three founders, who’ve spent their careers in the public policy, family, education, and marketing spaces. Most importantly, we’re parents. We realized we were at a moment in time where the sky was opening and anything could be possible for K-12 students.
As a wave of families began to call for more options for their children and states began to respond, we saw a gap in the marketplace emerge—who could help shepherd these worthy efforts to smashing success? There were plenty of firms dabbling in the traditional education space and plenty of folks in the political space. But this new world of out-of-the-box education called for fluency in the language of parents, a unique ability to read the landscape from state to state, and visuals that, frankly, didn’t look lame. And so, we answered the call. In 2022, First Day was born.
Our Mission
We create a world with endless K-12 education opportunities by partnering with education advocates to open access, make programs work for families, and supply options through marketing ed-entrepreneurs.
Our Story
Within our first two years, we jumped right into the center of the biggest efforts to open, implement, and supply education access across the country. We are working in 11 states and partnering with over a dozen ed-entrepreneurs breaking into new markets and expanding to serve families looking for customization.
And we’re just getting started.
Our why? Children. A world with endless options. As we like to say, more is more!
It’s possible. We’re watching it happen, and we’re partnering with amazing visionaries like you to make it happen.
